Sunday, 20 February 2011

Advertising campaign for a new Fedrigoni paper range

I started off by creating a few mind maps - defining the brief, areas of interest, and any initial response.

After some consideration, I came to the conclusion that ISPIRA was the paper to choose. Ispira is coated to enhance tactility, giving it a velvety effect. It is also natural and FSC certified (the pulp comes from well-maintained forests), and part of Fedrigoni's decision not to imitate what is already available, making it unique.

I decided to investigate the aspect of UNIQUENESS IN NATURE.

I began to investigate crystals as they are unique forms which are also easy to create at home. I began by saturating water with table salt and added purple
ink to produce a slightly tinted effect on the crystals that formed.

I tried one using wire for the crystals to form on...

...and one using string.
The string worked best, and the crystals formed all the way up.

One of the things I'm interested in exploring, is the shadows the crystals cast.

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